I recently purchased a new, handmade fire screen to specific dimensions. The fire screen was exactly as I hoped and the price was good for the quality. The service was excellent as I received acknowledgment of my order on a Sunday and the item was delivered about 2 days later - much quicker than some fire tools I ordered at the same time from a uk company.
Strengths
First, the product is very nice and looks authentic. Second, the customer service and speed of delivery was amazing. Also, it felt as though the company is small and local - this may not be the case, but it seemed like it! For example, the emails very signed by one person and sounded less automated than these emails usually are. The company seemed to be very knowledgable and to love antiques. It all felt very genuine.
Improvements or suggestions
Possibly the website could be slightly better designed