Impressive range of items available.
Strengths
Range of products, customer service.
Improvements or suggestions
Website is not always easy to navigate. For instance you get to parts for Shimano Nexus hubs via two different routes.
#1 - Home->Bicycle Wheels->Hub Parts->Shimano Hub Parts
#2 -
Home -> Bicycle Parts -> City Bike -> Bicycle Sprockets -> Rear Sprocket -> Shimano Nexus
As it turns out #2 is a better option, as it allows you to select a product via its attributes (number of teeth, mfr, width of chain) while #1 does not.
I appreciate the effort being made to route customers to the info they need via more than one track - but this does mean that sometimes (eg when encountering the website as per #1 above) it is a suboptimal experience when trying to select products from HBS's very large range.
Not sure how you can fix - provide links on alternative tracks to the optimized sections which are best for selecting products.