Maybe one day, if I acquire the self-confidence, the swag, the alpha-dog commitment to my own personal brand, maybe then I will become powerful enough to pull off what Jim Ryan, the newly minted Sony Interactive Entertainment CEO, did Monday night at CES: announce a console logo as if it was a perspective-shifting event of earth-shattering proportions.
Pure magic. I've never been more enthralled. Without doubt, the biggest flex at CES this year.
In anticipation of Sony's CES conference, taking place at the biggest tech conference in the world, some of us had heard rumors. All signs pointed toward Sony announcing something PlayStation 5-related. Given that Microsoft unveiled its next-generation console at The Game Awards in December, the timing seemed right. So when Ryan walked out at the opening of Sony's Conference, we waited with bated breath.
