I've ordered both for myself and hobby baking as well as for our company's family day and an estimate of 100 kids. Especially when ordering a huge quantity, the 'out of stock, but will be back on this and this date' feature was really useful together with the message that the product is back.
Verbeterpunten of tips
I know that's probably not part of the business model, but I would LOVE to have a physical store of baking goods to just drop by to and get inspired on baking ideas.