Good but I don't like to have a limit in the delivery and return payments. For instance delivery could be free from 20 euros instead of 70 euros within NL. And I purchase a lot but never get any discount codes. It would be nice if you valued these feedbacks by giving also discount code. Another thing that would be nice is if we could search better with keywords. For example other sort of categories/tags that just searches for an ingredient used in the product. (bring me everything made of mulberry silk) or search with a problem(bring me everything against huisstofmijts or eczema) You have a search button but it could be more effective. Right now it brings 5 pages with no prioritization or logic behind just because a word is used in that product's page. It would be nice if it was more organized. For instance if I search for eczema it could bring all items again but then under categories, oils for eczema, bedding for eczema, shampoos for eczema etc..
Sterke punten
Having more items than other companies.
Having detailed explanation about each item. Why they are good for us. (would be nice it these detailed explanations had references we could read more about) You write greenpan is good but why? Some people say it breaks easily. Or nanotech used in the making is harmful. Also mention downsides and upsides as a list. Perhaps write on a more structured blog and give a link in the product page.